Q&A With Heidi ZakHeidi Zak (left) and Ra'el Cohen, founders of ThirdLove. Running counter to an industry dominated by out-dated ideas of ‘sexy', Heidi Zak and the ThirdLove team, from their base in San Francisco, aim to empower women by allowing them to be comfortable and supported throughout their busy days as parents, professionals and at all times of the day.
When I started ThirdLove, I set out to create a brand that all women could rely on. So with a promise like Bras and underwear for every body” comes a responsibility to uphold it. It's not an empty tagline that we preach because it sounds nice; it's a way for us to hold ourselves accountable….
Colors that were supposed to be skin tone would show right through white blouses.” After a year of research and data analysis, ThirdLove debuted five new shades in February that Zak calls the New Nakeds, which suit a wider swath of customers and come in all 47 sizes.
Provider of lingerie and underwear designed to offer the perfect fit for every company's lingerie comes in 78 sizes which are 40 more than traditional brands, enabling women of every shape to get their desired underwear size that are free from lousyness and bad fits.
Several former and current employees spoke to the outlet about their experiences with the brand, charging that co-CEO David Spector — who is much less visible that his wife, co-CEO Heidi Zak — contributes to an intimidating, dismissive, condescending, and bullying management style, and the company as a whole isn't quite so pro-female-employee as its public image might make it seem.
While there was plenty of outrage in those two weeks, the scandal simply faded away and people kept shopping at Victoria's Secret and I don't think that's fair. The digitally native brand has made a name for itself as the bra business for every woman. Many American women have heard of ThirdLove , the online intimate apparel company that has aimed to change the way women buy bras.
Once the company helps customers find their size, it's easy for them to order and reorder. Co-founding ThirdLove has been a rewarding experience for Zak. Heidi Zak A screenshot of David Spector's Instagram Story about Victoria's Secret. Heidi Zak says she's on a mission to find the perfect bra for every woman.